Everyone is talking about how ChatGPT might revolutionize the way we all connect and communicate. Let’s look at how artificial intelligence (AI) and specifically ChatGPT is poised to influence the travel industry.Improved customer supportThe airline and hotel industry in recent years are not known for stellar customer support. With ChatGPT, we could see a marked improvement in the customer experience. How might this be? Companies could integrate ChatGPT into their apps and websites, so they could provide customers with instant, personalized customer support. Customers could ask questions about their scheduled trips, but also get detailed information on a whole host of other topics. Imagine customer support where you can get travel recommendations tailored to your specific itinerary and needs, as well as troubleshooting problems in real-time. Even if you’re on the other side of the world, you’ll be able to get help solving problems when you need the help, not during arbitrary “business hours.”Designing the perfect tripRight now, travel planning is laborious, and something we manage on our own, just doing research on the Internet. With ChatGPT, companies will be able to analyze your personal data and behaviors to provide you suggestions tailored to your needs. ChatGPT might also be able to take a complex itinerary, and help you coordinate the moving parts so you put together a more efficient travel plan. It can already synthesize information well. You can simply tell ChatGPT some of your interests, and it can already give you an itinerary of activities to do.Someday soon you might even be able to tell a ChatGPT-powered booking engine where you want to go and your budget for the trip to get a customized quote and itinerary for your trip. While we are a few years away from that scenario just yet, it’s on the way. More targeted marketingWe’re curious how you might feel about this one. With the advent of ChatGPT, companies will be able to communicate much more efficiently with customers. Their marketing messages can be tailored much more to what you’re interested in, based on your previous online activity. In this way, companies can better market products and services that you’re likely to purchase. A word of cautionChatGPT does have its limitations. For one thing, the information it provides is not always accurate. If you’re using ChatGPT (anyone can for free) – make sure you validate its itinerary suggestions. The database of information it’s drawing from only goes through 2021. That means anything that has happened in 2022 or beyond isn’t in the ChatGPT “brain” yet. Another potential problem for the hotel industry might be the possible reliance on this technology. This could, if unchecked, ultimately be a negative for customers. Especially at a hotel, customers prefer a human, personalized touch. Hotels will have to take care not to alienate their customers.Here are a few other technology travel trends you might want to learn about.